Sale Marketing Timeline

The Brokerage Process

 

MW Real Estate’s brokerage practice is led by Wolf Baschung, CCIM, CPM — a third-generation multifamily portfolio owner who brings to every transaction the perspective of someone who has been on both sides of the closing table. As a principal who actively owns and operates investment property in Los Angeles, Wolf understands what sellers are trying to accomplish and what buyers are actually evaluating, because he has been both.

 

That dual perspective sits behind every transaction MW handles. We sell multifamily and commercial properties in Greater Los Angeles with an emphasis on small-to-mid-cap investment assets — the part of the market where understanding building operations, rent rolls, and submarket dynamics actually moves the needle on outcomes.

 

Wolf’s brokerage practice has been refined over more than two decades in the Los Angeles market, including service as 2013 President of the LA Chapter of CCIM and continued participation on its Board of Directors. The CCIM and CPM® designations represent the culmination of rigorous post-graduate education and verified transactional and management experience — placing Wolf in a small percentile of practitioners who hold both.

 

What follows is a summary of the major stages in MW’s brokerage process from initial owner consultation through close.

Sale Marketing Timeline

Negotiations

Calls for offers, letters of intent, purchase and sale agreements, and negotiating terms and pricing, as well as qualifying buyers,  make up the core of the Negotiations Stage of the sale process. Over the years, MW Team Brokerage has perfected the art of working with clients to price assets optimally…Read More

Marketing

First 10 days: We initially focus on qualified principal and specialty broker listing awareness.  Prior to release on listing exchanges, we initiate a step by step deployment of print and electronic marketing materials which begins a comprehensive marketing campaign. Letters, flyers, postcards, and E-blasts are released via proprietary databases, websites,…Read More

Onboarding – Listing Prep

Assuming a prior in-depth analysis of your asset, we collect and prepare property due diligence made accessible to investors through a secured online document vault, accessible only with prospective buyer registration and confidentiality agreement. We also prepare marketing materials utilizing state-of-the-art ground level and drone architectural photography and video. We…Read More

Marketing Part 2

First 21 days: We zero in the MW sphere of influence and client base, active buyers for similar properties within the past year, 1031 exchanger buyers, and inside track broker presentations.   MW Team Brokerage has a proprietary database of existing clients who specialize in multifamily tiered by area and…Read More

Marketing Part 3

First 45 days: Early in the listing period the property is also listed in all major listing exchanges and MW associated social media outlets. Local, MLS, and all major national listing exchanges such as Loopnet, Costar, CREXi, are populated with carefully crafted presentations of the property and associated marketing and…Read More

Marketing Part 4

MW Team Brokerage has also worked extensively with tenx.com, a broker-assisted specialty online auction platform for listing commercial and multifamily real estate. Ten-X requires an outside broker to assist sellers and MW Team Brokerage is very well versed in all of the Ten.X systems and procedures, how to best strategize…Read More

Escrow & Contingencies

MW Team Brokerage in conjunction with its highly professional transaction coordination team oversees the escrow process, where a neutral third party escrow company will hold the buyer’s earnest money deposit in an account until all of the requirements of the purchase agreement have been met. Contingencies agreed upon in negotiations…Read More

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